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The importance of purpose-driven employees!

I’ve always had a challenging job; a job that I loved because it provided me with opportunities to grow personally and professionally, stretching my potential and continuously improving my skills.

However, there was always that feeling deep down inside that something was missing. With all the positives that my job carried, I didn’t feel completely fulfilled and I couldn’t understand why, which really baffled me.

And then it hit me - admittedly after some deep self-reflection – the problem was that I felt like I was only spending time helping others live their dreams and fulfil their own goals. What about my dreams, goals and purpose? Truth is, I never really spent time to figure out what my personal vision was.

So, after 15 years, I quit and decided to start my own business – to live my dream (which at the time still needed to be defined). Brave move, yes…and I ended up with an identity crisis, having to redefine myself in a completely different context. Being a mid-30-year-old made the experience more intense! I started thinking about my life and my personal vision. What is important to me? Why do I do what I do? Where can I make a difference in the world? I also began defining my personal values to guide me on how I will do things.

The opportunity to join Grovation came at the right time, at a point where my personal vision and purpose in life was a lot clearer to me. I knew what I wanted to do and why, and when Sarel passionately shared the Grovation vision and values with me, I knew instantly that this is an organisation that could help me achieve my dreams and goals and support my personal vision because there was an alignment in what we were aiming to achieve. Also, our values are aligned, which means that we are on the same page in terms of “how” we get there.

Today, I don’t feel like I am living someone else’s dream. My motivation to succeed is deeply personal. I am passionate and purpose driven to achieve my vision and because I can do this with a team where we all pull in the same direction – we can go much further than I could on my own.

In his bestselling book “Start with Why”, Simon Sinek speaks about how successful companies understand WHY they do what they do – and that is a critical starting point for your organisation. But that is not only true for companies, but for you and every one of your employees too. When people come to work with a higher sense of purpose, they are motivated to push through tough times and even find opportunities to become more successful. Having a clear sense of their WHY makes those people more resilient and less prone to giving up after a few failures because they understand their higher purpose and the greater cause.

Invest in your people - help them understand their WHY (purpose or personal vision), guide them on how to achieve their dreams and goals, help them articulate their values and show them how it all aligns with the purpose, vision and values of the organisation. Hire people who are passionate about your WHY because it aligns with their personal vision and fits in because they share the same values. Invest in your leaders – help them to inspire people to do the things that inspire them. Help them become purpose driven employees - you will see a remarkable improvement in your organisation and the success it achieves.

Contact me if you would like to discuss this and how you can make this happen in your organisation.


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